What is TrueProfit Pixel?
According to Shopify, Pixels are the code snippets that run on your online stores and collect behavioral data, referred to as customer events, for marketing campaign optimization and analytics.
TrueProfit Pixel is a custom pixel made for stores based on Shopify. It helps TrueProfit collect customer events on your stores, such as product views, add to cart count, and events in the checkout and post-purchase pages.
In the Product Analytics page, you need to enable TrueProfit Pixel for the app to start tracking and reporting accurate data for your products, down to the Net Profit level.
In the Marketing Attribution page, TrueProfit Pixel helps effectively tracking customer events and conversions from your ads across different channels.
Note that the data for these metrics only starts collecting data after you completed the required setup. It's best to wait for up to 7 days to have sufficient customer events in your Product Analytics report.
TrueProfit Pixel Setup
The two steps below are required to enable accurate tracking for both the Product Analytics and Marketing Attribution on TrueProfit:
1. Authorize permissions for TrueProfit Pixel on Shopify Admin
As TrueProfit Pixel is a new feature, we need your permission to have access to data tracking. This helps the app track more accurately with more metrics relating to your product's performance.
2. Enable TrueProfit Tracking extension from your store’s Themes settings
TrueProfit Tracking is an app embed developed to help you track customer events easily on your store's website. To enable the extension, click Go to enable in your app, search for TrueProfit Tracking then toggle it on. Or follow the manual instructions below.
TrueProfit can now track all customer events for your store.
Generate and add parameters to all of your ads
TrueProfit URL parameters are required for the app to track and attribute conversions accurately for marketing channels like Facebook, Google, TikTok, Microsoft (Bing), Snapchat, and Pinterest.
There are two ways to apply TrueProfit URL parameters to your ads:
Use the free TrueProfit Parameter Generator Extension if you are using Chrome. The extension auto generate and fill in parameters for you when you are creating or editing an ad. Read more about How to use the extension.
Add parameters manually if you are not using Chrome. Here's How to Set up URL Parameters Manually for Your Ads
Your URL parameter will look similar to this:
How to Manually Enable the TrueProfit App Extension from Your Shopify Admin
In case the button in TrueProfit doesn't work for your store, here's how you can enable the extension manually.
1. Sign in to your Shopify account, click Online Store from the left sidebar > choose Theme
2. Click the Customize button to edit your current theme
3. In the left sidebar, click on the App embeds icon, search for TrueProfit and toggle it on.
4. TrueProfit Pixel is now enabled and your Product Analytics dashboard is all set!