In this article, you'll find a list of metrics, including their meanings and formulas, for tracking your TikTok Shop on TrueProfit .
Tip: Quickly search for the metric you want using Ctrl+F.
Metrics in Dashboard
Metrics | Definitions | Formulas |
Net Profit | The profit you make after deducting all costs in your store. | Net Profit = Net Sales - Total Costs |
Orders | The total number of completed orders in the selected time range. |
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Net Sales | The total revenue with any applicable seller discounts deducted. This metric equals to the Total Revenue metric in non-US markets. (excluding canceled orders) | Net Sales = Gross Sales - Gross Sales Refund - Seller Discount + Seller Discount Refund <•> Total Revenue (non-US markets) = Subtotal after seller discounts - Refund subtotal after seller discounts |
GMV | Gross Merchandise Value (GMV): The total amount paid for orders during the selected period, including canceled and refunded orders. |
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Average Order Value | The average amount each customer spends in one order. Higher AOV often means higher profit margin, because most cost per order is fixed whether someone buys more or less. | Avg. Order Value = Net Sales / Orders |
Total Costs | The sum of all expenses in the selected time range. This metric includes seller fees for both US and non-US markets, whichever is applicable for your shop. | Total Costs = Cost of Goods Sold + Shipping Costs + TikTok Ad Spend + Transaction Fee + Platform Commission Fee + Referral Fee + Affiliate Commission Fee |
Cost of Goods Sold | The direct cost of manufacturing or dropshipping your products. In the Dashboard, COGS |
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Seller Shipping Costs | The actual shipping fee minus customer shipping fee and platform shipping fee subsidy | Seller Shipping Costs = Original Shipping Cost - Shipping Fee (Buyer) + Shipping Return/Refund (if any) |
TikTok Ad Spend | The total ad spend synced from your TikTok ad account. |
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Transaction Fee | This fee is charged by TikTok for processing successful orders. The Transaction Fee Rate is different between different markets, TrueProfit automatically retrieve your shop's market and apply the rate accordingly | Transaction Fee = (Customer Payment - Customer Order Refund) * Fee Rate % (non-US merchants only) |
Platform Commission Fee | Platform Commission Fee is the amount that the platform charges to all sellers in non-US markets based on the category of a product for successful orders. | Platform Commission Fee = (Item Price - Seller Discount) * Fee Rate (non-US merchants only) |
Affiliate Commission Fee | The amount the sellers paid to creators via the Affiliate Program | Affiliate Commission Fee = (Product Price (excl. tax) - Seller Discount) * Commission Rate |
Referral Fee | The fee that TikTok Shop charges and collects on all completed orders for all US merchants. | Referral Fee = Referral Fee Rate % *(Customer Payment + Platform Discount - Tax) |
Metrics in Orders Report
Metrics | Definitions | Formulas |
Net Sales | The total revenue with any applicable seller discounts deducted. This metric equals to the Total Revenue metric in non-US markets. | Net Sales = Gross Sales - Gross Sales Refund - Seller Discount + Seller Discount Refund <•> Total Revenue (non-US markets) = Subtotal after seller discounts - Refund subtotal after seller discounts |
Settlement Amount | The settlement of the order. This data will be available when the order is settled and your revenue, fees and adjustments are finalized. | Settlement Amount = Net Sales - Total Fees (Fees + Shipping) + Adjustments |
Total COGS | The total COGS value of all products in the order. |
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Seller Shipping Costs | The actual shipping fee minus customer shipping fee and platform shipping fee subsidy | Seller Shipping Costs = Original Shipping Cost - Shipping Fee (Buyer) + Shipping Return/Refund (if any) |
Gross Profit |
| Gross Profit = Net Sales - COGS - Seller Shipping Costs - Referral Fee - Transaction Fee |
Gross Profit Margin |
| Gross Profit Margin = Gross Profit / Net Sales |