On this page
I. Google ads
II. Facebook/ meta ad
III. TikTok
IV. Pinterest
V. Snapchat
VI. Microsoft ad
What is ad destination URL?
Ad destination URL is the URL address of the page in your website that people reach when they click your ad.This could be a signup page, product page, or a landing page.
Once you generate URL parameters, you need to paste the full URL (with parameters) into the destination URL field of your ad.
This ensures your analytics tools can track where the traffic came from (e.g., Facebook Ads, Google Ads, TikTok Ads).
Without parameters, you won’t be able to see which ad, campaign, or channel brought users to your website.
Where is ad destination URL?
I. Google ads
Go to Ads within the Campaigns menu
Hover over any of the ads and select the pencil icon when it appears.
Select Edit.
4. Paste the URL parameter in the Final URL
5. Click "Save"
II. Facebook/ meta ad
From your Ad Manager Facebook, go to your campaign
2. Click "edit" your campaign
3. Make sure you are on the ad level to add the URL parameter correctly.
4. Scroll down to the destination section > Find Website URL
5. Paste the URL parameter in the Website URL
III. TikTok
Go to edit your ad to find website URL
IV. Pinterest
Go to find destination URL in your ad details
V. Snapchat
VI. Microsoft ad
Go to find "Final URL"
