We’re excited to introduce Profit Optimizer — a new tool that helps you understand how efficiently your store turns traffic into lasting profit, and where you have the most room to grow.

What is Profit Optimizer?

Profit Optimizer gives you a simple, all-in-one view of your store’s profit health.
It combines two key insights:

Profit Score: shows how efficiently your store converts traffic into profit.
Growth Opportunities: compares your key metrics to similar stores, helping you see what’s working well and what needs improvement.

Together, these features help you focus on the actions that make the biggest impact on your bottom line.

Start from the Dashboard

When you open your Dashboard, you’ll see a banner at the top introducing Profit Optimizer.

Click Explore my score to open the Profit Optimizer view.

Profit Score

Overview Profit Score

Profit Score measures how well your store turns visitors into profit. Instead of looking at separate metrics like conversion rate or AOV, Profit Score brings everything together into one simple number.

It reflects the full journey from visitor → customer → sale → profit.

The score is updated weekly, based on the latest 90 days of your store’s data.

Score meaning

A high Profit Score means your store is efficiently turning traffic into profit.
A low Profit Score means sales performance is not strong enough.

How it’s calculated

Profit Score combines three key factors:

How effectively you turn visitors into customers
How often do customers place repeat orders
How much profit do you earn per order

How to view the chart

You’ll see a trend line showing how your Profit Score moves over time compared to your baseline. This helps you quickly check if your profit efficiency is improving week by week.

Your Profit Baseline is like a break-even point—the average cost of acquiring a visitor.

Above baseline → You’re profitable ✅
Equal to baseline → You’re breaking even ⚖️
Below baseline → You’re losing money ❌

How to improve your Profit Score

Focus on the key levers that directly impact profit efficiency:

Increasing conversion rate (make it easier to buy)
Encouraging repeat purchases (loyalty, bundles, subscriptions)
Improving profit per order (pricing, discounts, product mix)
Boosting ad efficiency (cut wasted spend, refine targeting)

Even small improvements in these areas can lift your score significantly.

Growth Opportunities

Overview

Growth Opportunities helps you see how your store compares to others like yours.
It benchmarks your key metrics against similar stores in your niche and shows where you’re strong — and where you can improve.

Growth Opportunities updates weekly, using your store’s latest 90-day performance.

How it works

Your store is compared to peers based on:

Industry or product category
Business size
Enough sample data for accurate comparisons

Each metric is shown on a simple scale:

Left side (Orange) → below peers (needs attention)
Right side (Green) → above peers (performing well)

The 5 key metrics

Growth Opportunities focuses on the five metrics that most affect your profit

Metric	Formula	What it means
AOV (Average Order Value)	AOV = Revenue ÷ Orders	The average amount customers spend per order. A higher AOV means more revenue from each sale.
ROAS (Return on Ad Spend)	ROAS = Revenue ÷ Total Ad Spend	How much revenue you generate for every dollar spent on ads. Higher ROAS = more efficient advertising.
LTV:CAC Ratio	LTV:CAC = Customer Lifetime Value ÷ Customer Acquisition Cost	Compares the lifetime value of a customer (LTV) to the cost of acquiring them (CAC). A higher ratio means customers bring more value over time than they cost.
CR (Conversion Rate)	CR = (Purchases ÷ Visitors) × 100	The percentage of visitors who make a purchase. A higher conversion rate means more sales from the same traffic.
Base Cost / Revenue	Base Cost / Revenue = (COGS + Shipping Fee) ÷ Revenue	The share of your revenue that goes into product and shipping costs. A lower ratio means more profit left over.

Using Ask AI and Monitor Center

At the top-left corner of the Profit Optimizer screen, you’ll see two quick tools:

Ask AI: opens an AI chat where you can ask anything about your Profit Score or Growth Opportunities.

Example prompts:
“How can I improve ROAS compared to peers?”
“What is the Profit Score?”

Monitor Center: lets you track all your key performance trends in one place.
You can quickly switch between metrics or see how they evolve week over week.

Back to the Dashboard

After checking your Profit Score and Growth Opportunities, go back to your Dashboard.
You’ll now see your Profit Score displayed alongside your key metrics — like Net Profit, Revenue, and Total Cost, giving you a clear snapshot of your business health at a glance.

Profit Optimizer gives you a clear, data-driven way to grow your store’s profitability.
Use Profit Score to measure how efficiently you turn traffic into profit, and Growth Opportunities to see exactly where to improve. Check it regularly, take small focused actions, and let TrueProfit guide you toward sustainable, long-term growth.

Profit Optimizer

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