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Beta: Build a URL Parameter in TrueProfit

Updated yesterday

When running ads on different platforms (like Facebook, Google, or TikTok), it’s important to know which ads actually bring you sales. With TrueProfit, you can easily create tracking URLs that include UTM parameters. These help you track ad performance directly in TrueProfit — no need to use other tools like Google Analytics.


You use this feature to track how each ad or campaign performs, and TrueProfit does the setup for you.

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What are the TrueProfit URL parameters?

TrueProfit URL parameters are small pieces of information added to your website link (URL). They help TrueProfit identify exactly where your visitors and orders come from — for example, from a Facebook ad, Google campaign, or TikTok video.

TrueProfit URL parameters are required because they:

  • Tell TrueProfit where your traffic and sales come from.

  • Link your ad data with your sales data for accurate attribution.

  • Ensure your reports show the real performance of each marketing channel.

Without TrueProfit parameters, we can’t correctly match your sales to the ads that generated them.

How to build a URL Parameter in TrueProfit?

Steps

  1. From the dashboard, click "Marketing Attribution" on the left navigation.

  2. From the Marketing Attribution page, click "Build a URL Parameter" in step 3.

3. Fill in the form

  • Destination website URL (required): Enter the page you want to promote (e.g. a product page).

  • TrueProfit URL parameters(required): Select where you’ll run the ad (e.g. Facebook Ads, Google Ads).

  • Tracking URL (optional): Add extra parameters campaign name, source, or other identifiers — to see where visitors come from.

    You can either:

    • Enter your own value: e.g. spring_sale, black_friday

    • Select a dynamic parameter from the list e.g. {{campaign.name}}) that will automatically fill based on your ad platform.

    After completing all required fields, TrueProfit automatically fills your Ad ID. If your destination URL is a product page, it also detects your Product ID. Then, it generates a ready-to-use tracking URL that you can copy and use in your ad.
    ​

    4. Click Copy

    5. Paste it into your ad’s destination URL field. Read to know where the Ad destination URL in Ad channels is

Important note: Dynamic parameters

Each marketing platform supports specific dynamic parameters. Make sure to select parameters compatible with your chosen platform.

If you change the platform after selecting a parameter, it may show as “not compatible.

Marketing platform

Compatible dynamic parameter

Reference

Meta Ads

{{campaign.name}}

{{campaign.id}}

{{adset.name}}

{{adset.id}}

{{ad.name}}

{{ad.id}}

{{placement}}

{{site_source_name}}

Google Ads

{campaignid}

{adgroupid}

{matchtype}

{network}

{device}

{creative}

{keyword}

{placement}]

{targetid}

Set up tracking with ValueTrack parameters - Google Ads Help

Track and report on your Google ads in HubSpot Tracking leads from Google and other advertising platforms using Salespanel

TikTok Ads

__CAMPAIGN_NAME__

__CAMPAIGN_ID__

__AID_NAME__

__AID__

__CID_NAME__

__CID__

__PLACEMENT__

About UTM Parameters | TikTok Ads Manager

Pinterest Ads

{campaignid}

{campaignname}

{campaign_name}

{adgroupid}

{adgroupname}

{ad_group_name}

{adid}

{creative_id}

{device}

{device_platform}

{publisher} (always “Pinterest”)

{timestamp}

{click_timestamp}

{product_id}

{product_name}

{product_partition_id

{promoted_product_group_id}

{lpurl}, {unescapedlpurl}, {organic_url}

{keyword}, {keyword_id}

Add third-party and dynamic tracking to your ads | Pinterest Business help

X

Do not have dynamic parameter/macros

Twitter (X Ads)

Microsoft Ads

{lpurl}

{CampaignId}

{Campaign}

{AdGroupId}

{AdGroup}

{AdId}

{keyword}

{MatchType}

{BidMatchType}

{Device}

{Network}

{feeditemid}

{loc_physical_ms}

{loc_interest_ms}

{TargetId}

{extensionid}

Microsoft Advertising data source – SegmentStream

What tracking or URL parameters can I use?

Snapchat

{{campaign.name}}

{{campaign.id}}

{{adSet.name}}

{{adSet.id}}

{{creative.name}}

{{ad.id}}

{{creative.headline}}

{{site_source_name}}

Add URL Macros to Your Ads

If you need any help while building your tracking URL, feel free to contact our support team.

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