Follow this guide to quickly add TrueProfit tracking parameters to your TikTok Ads so you can track conversions accurately, either via the TrueProfit Chrome extension or by editing your ads manually.
Before you start
Make sure you:
Are logged into your TikTok Ads account
Have the TrueProfit Parameter Generator Chrome extension installed
Know which website URL (landing page) your ad should point to
Step 1: Open your ads in TikTok Ads
In your TikTok Ads Manager account, go to Campaigns.
In the left-hand menu, click Ads
Step 2: Edit the ad
3. Find the ad you want to track.
4. Hover over the ad row and click the pencil (✏️) icon that appears.
5. Click Edit.
Make sure you’re editing at the Ad level, not the campaign or ad group level. The parameter must be added to each ad.
Step 3: Get the TrueProfit parameter
You have two options:
Option A – Use the Chrome extension (recommended)
6. Open the TrueProfit Parameter Generator Chrome extension in your browser.
7. Select the correct store, ad platform (TikTok ads), and product in the extension
8. Copy the generated URL parameter from the extension.
Option B – Create parameters manually
If you don’t want to use the extension, follow the manual parameter setup guide instead
Step 4: Add the Tracking Parameter to TikTok Ads: Combine the URL and Parameter
The Formula: To create your full tracking link, follow this structure:
[Your Website URL] + ? + [Parameter from the TrueProfit extension]
Example
Website URL:
https://apps.shopify.com/trueprofitParameter from TrueProfit extension:
tp_source=facebook&tp_adid={{ad.id}}&tp_productid=8168837710012
Your final combined URL should look like this:
https://apps.shopify.com/trueprofit?tp_source=facebook&tp_adid={{ad.id}}&tp_productid=8168837710012
Scroll down the edit ad, then find "Destination URL". In the Destination URL, paste your final combined URL: https://apps.shopify.com/trueprofit?tp_source=facebook&tp_adid={{ad.id}}&tp_productid=8168837710012
Step 5: Save your changes
Review your destination URL is correct and click Save.
Once saved, your TikTok ad will start sending traffic with the TrueProfit tracking parameters, allowing TrueProfit to attribute conversions and profit to your TikTok Ads more accurately.