1. General
Revenue
Revenue is the total sales value generated by this product after discounts, including taxes charged to customers. Returns are not deducted.
Revenue = (Gross Sales − Discounts) + Tax per product
Source from: Shopify Orders
Helps you:
See how much revenue each product generates
Identify your top-performing and underperforming products
Decide which products to scale, improve, or stop selling
Units Sold
Units Sold is the total number of units of this product across all orders, including cancelled orders.
Source from: Shopify Orders
Helps you:
Understand product demand
Identify your best-selling products
Cost of Goods Sold (COGS)
Cost of Goods Sold (COGS) is the direct cost of this product based on the total units recorded across all orders for this product, including cancelled orders.
COGS = Cost per unit × Units sold
Includes cancelled orders
For bundle products, the bundle cost setup applies
Source from: Costs set in the COGS page (unit cost and bundle cost), and units sold from Shopify orders
Helps you:
See how much each product actually costs you
Calculate your gross profit and Net Profit accurately
Understand if your product pricing is profitable
Ad Spend
Ad Spend is the total amount you spend on ads for this product across all connected ad channels.
Source from: Synced from connected ad platforms
Helps you:
See how much you spend on ads for each product
Identify which products perform well or poorly with ads
Total Costs
Total Costs are the sum of all expenses for this product.
Total Costs = COGS + Shipping Cost + Handling Fee + Transaction Fee + Ad Spend
Helps you:
See the total cost for each product
Identify where you are overspending
Net Profit
Net Profit is the profit you keep from this product after all costs are deducted.
Net Profit = Revenue − Total Costs (Total Costs = COGS + Shipping Costs + Handling Fees + Transaction Fees + Ad Spend)
Helps you:
See if this product is making or losing money after all costs
Identify which products to scale, fix, or stop selling
Net Profit Margin
Net Profit Margin is the percentage of revenue from this product that remains as profit after all costs.
Net Profit Margin = [ Net Profit / Revenue ] × 100
Helps you:
Compare profitability across products
Understand how much profit this product generates from each dollar of revenue. Higher means more profitable
Net Profit on Ad Spend (POAS)
Net Profit on Ad Spend (POAS) is the profit you earn for each dollar you spend on ads for this product.
Net Profit on Ad Spend (POAS) = Net Profit / Ad Spend
Helps you:
See if your ads for this product are profitable after all costs
Decide whether to scale, optimize, or stop ads for this product
POAS > 1: Profitable → scale ads
POAS < 1: Losing money → reduce spend or optimize costs
POAS = 0: No ad spend for this product
Gross Profit
Gross Profit is the profit remaining after subtracting only the direct product cost (COGS) from revenue.
Gross Profit = Revenue − COGS
Helps you:
See how much profit this product makes before other costs
Identify if your product pricing covers product costs
A higher margin gives more room for ads, shipping, and profit
Gross Profit Margin
Gross Profit Margin is the percentage of revenue from this product that remains as profit after product costs (COGS).
Gross Profit Margin = [ Gross Profit / Revenue ] × 100
Helps you:
Compare product profitability on a percentage basis
See how much margin remains after product costs (COGS)
A higher margin gives more room for ads, shipping, and profit
Lower margin means tighter profit
Views
Views are the total number of times this product page was viewed during the selected period.
Source from: Counted by TrueProfit Pixel (requires TrueProfit Pixel)
Helps you:
See how much traffic each product receives
Identify products with high interest but low conversions
Adds to Cart
Adds to Cart is the total number of times customers added this product to their cart during the selected period.
Source from: Counted by TrueProfit Pixel (requires TrueProfit Pixel)
Helps you:
See how many shoppers show interest in this product
Identify products that attract interest but don't convert
Add to Cart Rate
Add to Cart Rate is the percentage of product page views that lead to this product being added to the cart.
Add to Cart Rate = [ Adds to Cart / Views ] × 100
Source from: requires TrueProfit Pixel
Helps you:
See how effectively this product page turns visitors into shoppers
Identify products with high traffic but low purchase intent
A higher rate means more visitors are interested in this product
Purchases
Purchases are the total number of orders that included this product. Each order is counted once, regardless of quantity.
For example, if one order contains 3 units of this product, it counts as 1 Purchase but 3 Units Sold.
Source from: Shopify Orders
Helps you:
See how often this product is purchased
Distinguish between the number of orders and units sold
Conversion Rate
Conversion Rate is the percentage of product page views that result in a purchase.
Conversion Rate = [ Purchases / Views ] × 100
Source from: requires TrueProfit Pixel
Helps you:
See how effectively this product turns visitors into customers
Compare conversion performance across products
Higher rate means more visitors complete a purchase