Metric Glossary
Explore our metrics and data dictionary
13 articles
- Dashboard Metric GlossaryThis article provides the definitions, formulas, and explanations behind each metric on TrueProfit's Dashboard. Use Ctrl+F to quickly find the term you're looking for.
- How Substitution works in TrueProfitWhat a substitution is, why an order edit can look like a return, and how to choose which date it is recorded on.
- How the Returns metric works in TrueProfitWhat the Returns metric measures, the four kinds of event it bundles together, and how to choose which date they are recorded on.
- How the Refunds metric works in TrueProfitWhat the Refunds metric measures, how it differs from Returns, and how to choose which date refunds are recorded on.
- Product Analytics Metric GlossaryThis article provides the definitions, formulas, and explanations behind each metric on TrueProfit's Product Analytics. Use Ctrl+F to quickly find the term you're looking for.
- Order Report Metric GlossaryThis article provides the definitions, formulas, and explanations behind each metric in TrueProfit's Orders Report. Use Ctrl+F to quickly find the term you're looking for.
- P&L Report Metric GlossaryThis glossary defines each metric in the report, with its formula and where the data comes from. Use Ctrl / Cmd + F to jump to a term.
- Marketing Attribution Metric GlossaryThis article explains every metric in TrueProfit's Marketing Attribution report — what it means, how it's calculated, and what it tells you about your ad performance. Use Ctrl+F to quickly…
- Customer Lifetime Value Metric GlossaryThis article explains every metric in TrueProfit's Customer Lifetime Value (CLV) report: what it means, how it's calculated, and what it tells you about your customers. Use Ctrl+F to quickly…
- Understanding your TrueProfit numbers vs ShopifyWhy your TrueProfit numbers can look different from Shopify: dashboard filters, metric definitions (net vs gross), and sync timing, and how to reconcile them.
- Set up custom metrics
- How TrueProfit calculates your Net ProfitHow TrueProfit calculates Net Profit: the full formula, what each cost includes, net vs gross profit, the Taxes Collected setting, and why it can differ from Shopify.
- How Chargeback Loss and Chargeback Fee WorkWhat Chargeback Loss and Chargeback Fee are, when TrueProfit counts them, how they affect Net Profit, and which date they are recorded on.