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Does TrueProfit prevent Facebook and Google from double-counting the same sale?

Yes. Each order gets exactly one Direct (last-click) credit, no matter how many ad channels the customer touched, instead of letting every platform separately claim it as a full conversion.

Ad platforms each tend to report the same conversion in their own dashboard, which inflates your combined revenue and ROAS if you just add up what each platform shows.

TrueProfit's Marketing Attribution report credits each order to the ad(s) that actually drove it, split between the Last-clicked Purchase (the final ad before the sale, counted once) and Assisted Purchases (other channels that helped along the way, tracked separately), so no single platform's self-reported numbers get double-counted into your combined total.

Available on the Enterprise plan. See the full Marketing Attribution overview.

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