Ad Account
An ad account is a connected advertising account that sends ad performance and spend data to TrueProfit. It's the top level that contains campaigns, ad groups, and ads.
Source from: Ad platform
Helps you:
See performance sliced by each connected ad account so you can compare platforms or sub-accounts side by side.
Ad Campaigns
A campaign is a group of ad groups that share the same goal (such as sales, traffic, or conversions) and budget.
Source from: Ad platform
Helps you:
See which campaigns drive the most revenue so you can shift budget to top performers.
Ad Groups
An ad group is a set of ads within a campaign that share the same audience, placement, and bidding settings.
Source from: Ad platform
Helps you:
Find which audiences or targeting work best so you can scale or pause them.
Ads
An ad is the creative shown to customers (such as an image, video, or text).
Source from: Ad platform
Helps you:
Identify which creatives perform best so you can improve or replace low-performing ads.
Assisted Purchases
Assisted purchases are orders where the ad was clicked before the final click that led to the purchase. These ads helped influence the purchase, but did not receive the final credit.
Source from: Ad platform
Helps you:
See which ads support conversions, even if they don't get the final credit.
Last-clicked Purchases
Last-clicked purchases are orders where the ad was the final click that led to the purchase. These ads receive full credit for the purchase.
Source from: Ad platform
Helps you:
See which ads directly drive purchases.
ROAS
ROAS (Return on Ad Spend) shows how much revenue you earn for every $1 spent on ads.
ROAS = Revenue / Ad Spend
Helps you:
See if your ads are generating more revenue than they cost.
Ad Spend
Ad Spend is the total amount you spent on ads
Source from: Ad platform
Helps you:
Control your ad budget and compare spend across campaigns or channels.
Impressions
Impressions are the number of times your ads were shown to users.
Source from: Ad platform
Helps you:
See how many people your ads reached
Clicks
Clicks are the number of times users clicked on your ads.
Source from: Ad platform
Helps you:
See how many users showed interest by clicking your ads.
Click Through Rate
CTR (Click Through Rate) is the percentage of impressions that resulted in a click.
CTR = (Clicks / Impressions) × 100
Source from: Ad platform
Helps you:
Evaluate how effective your ads are at turning views into clicks.
Adds to Cart
Adds to Cart is the number of times users added a product to the cart after clicking your ad.
Source from: TrueProfit Pixel (your store's pixel)
Helps you:
See how many users added products to their cart after clicking your ads.
Cost per ATC
Cost per ATC is the average ad spend needed to generate one add-to-cart event.
Cost per ATC = Ad Spend / Adds to Cart
Source from: TrueProfit Pixel (your store's pixel)
Helps you:
See how much it costs to generate one add-to-cart from your ads.
Purchases
Purchases are the number of orders attributed to your ads, based on when customers clicked your ads before purchasing.
Source from: Ad platform
Helps you:
See how many orders your ads generated.
Purchase Value
Purchase Value is the total revenue reported by your ad platform for purchases attributed to your ads.
Source from: Ad platform
Helps you:
See how much revenue your ad platform reports your ads generated.
Cost per Purchase
Cost per Purchase is the average ad spend needed to generate one purchase.
Cost per Purchase = Ad Spend / Purchases
Source from: Ad platform
Helps you:
See how much it costs to acquire one order from your ads.
Conversion Rate
Conversion Rate is the percentage of ad clicks that turned into purchases.
Conversion Rate = (Purchases / Clicks) × 100
Source from: Ad platform
Helps you:
See how well your traffic turns into purchases.
Revenue
Revenue is the total order revenue from your Shopify store, calculated by TrueProfit and attributed to each ad channel.
It does not use data from your ad platform (such as Purchase Value) or Shopify's Total Sales figure.
For each order, the full revenue is credited to the channel that first brought the customer to your store.
Revenue = Gross Sales + Tax + Shipping - Discount - Refund
Source from: Shopify orders (first-click UTM attribution)
Requires UTM parameters on your ad URLs.
Helps you:
See how much revenue your store actually generated from ads.
Note: This is TrueProfit's own revenue attribution, not the Purchase Value reported by your ad platform. Total order revenue from your Shopify store, attributed to each ad channel. Calculated by TrueProfit (not ad platform data).
Total Costs
Total Cost is the sum of all costs to generate the revenue from each ad channel.
Total Costs = COGS + Shipping Cost + Handling Fee + Transaction Fee + Ad Spend + Custom Cost (Taxes Paid is included in Custom Costs)
Helps you:
See the total cost behind your revenue.
Net Profit
Net Profit is the revenue left after subtracting all costs.
Net Profit = Revenue − Total Cost
Helps you:
See how much profit your ads actually generate.
Net Profit Margin
Net Profit Margin is the percentage of revenue that remains as profit after all costs.
Net Profit Margin = (Net Profit / Revenue) × 100
Helps you:
See how profitable your revenue is
Net Profit on Ad Spend
POAS (Net Profit on Ad Spend) shows how much net profit you earn for every $1 spent on ads.
POAS = Net Profit / Ad Spend
Helps you:
See how efficiently your ads generate profit.