TrueProfit's numbers are accurate. When they look different from Shopify, it's almost always one of four things: your dashboard filters, expired orders, how a metric is defined (net vs gross), or sync timing. This article explains each one and how to reconcile them.
First, check your dashboard filters
Before comparing any numbers, make sure both tools are showing the same thing:
Date range: TrueProfit and Shopify must use the same start and end dates, and the same time zone.
Store / channel: if you have multiple stores or sales channels, confirm both views include the same ones.
Status filters: Shopify reports can include or exclude things like draft, test, or cancelled orders depending on the report.
Most "mismatches" disappear once the filters line up.
Why is my Revenue different from Shopify?
Revenue in TrueProfit is the Total Sales value synced from your Shopify reports. TrueProfit doesn't recalculate it. One common cause of a gap: orders with a payment status of Expired are not counted as revenue in TrueProfit, while Shopify may still show them. If your period includes expired orders, Shopify's revenue can look higher than TrueProfit's.
How is net profit calculated?
Net Profit is your revenue minus every cost of doing business:
Net Profit = Revenue + Tips + Gift Card Sales − Total Costs (if Taxes Collected is excluded)
Net Profit = Revenue + Tips + Gift Card Sales − Taxes Collected − Total Costs (if Taxes Collected is included)
If you treat Taxes Collected as income, it's added to revenue; if not, it's excluded — you control this in Calculation Preferences
This is why your TrueProfit net profit is lower than the sales number Shopify shows: Shopify's headline figure is sales, not profit. TrueProfit subtracts the real costs Shopify doesn't track, so you see what you actually keep.
Why is my Returns number different from Shopify?
Returns in TrueProfit is taken directly from Shopify's sales reversals.
TrueProfit doesn't calculate or adjust anything, it syncs the exact value Shopify records. Sales reversals include refunds, returns, cancellations, and order edits. They do not include chargebacks, which are tracked separately.
If your Returns number looks different from a specific Shopify screen, it's usually because that screen is showing only one piece (for example, refunds only) rather than all sales reversals.
One setting can also shift the timing: "Calculate Returns on the same day" (the original order date). When this is on, a refund is counted back on the day of the original order instead of the day the refund happened, so a past day's numbers can change.
Why don't the numbers update instantly?
TrueProfit syncs from Shopify and your ad platforms on a schedule, so there can be a short delay before the latest orders, refunds, or ad spend appear. If a number looks off right after a sale or refund, wait for the next sync and check again. A manual recalculation can also refresh the data.
What's the difference between Shipping Charged and Shipping Cost?
These are two different things and they don't cancel out:
Term | What it is | Type |
Shipping Charged | What your customer paid you for shipping at checkout | Income |
Shipping Cost | What you paid your carrier to fullfill and ship the order | Expense |
You can charge a customer $5 for shipping (Shipping Charged) while paying the carrier $8 (Shipping Cost). Both are tracked separately so your net profit reflects the real gap.
What's the difference between Taxes Collected and Taxes Paid?
Term | What it is | Type |
Taxes Collected | Tax you collect from customers at checkout, to remit to the authorities | Pass-through (not your money) |
Taxes Paid | Tax that is an actual business cost to you | Expense |
Taxes Collected is money you're holding on behalf of the tax authority, so by default it isn't counted as your revenue or profit. Taxes Paid is a real cost and is included in your Total Costs (under Custom Costs).
How to reconcile TrueProfit with Shopify
Match the date range and time zone in both tools.
Compare the same metric — Revenue to Total Sales, not Revenue to net profit.
Check for expired orders in the period.
Remember the definitions — net vs gross, Returns = all sales reversals, taxes pass-through.
Wait for the latest sync, or recalculate, before comparing the most recent hours.
If it still doesn't match, contact support with the date range and the two numbers you're comparing.
FAQ
Is TrueProfit accurate?
Yes. TrueProfit syncs directly from Shopify and your connected platforms. Most differences come from dashboard filters, expired orders, definitions (net vs gross), or sync timing, not from miscalculation.
Why is my net profit lower than Shopify's revenue?
Because they measure different things. Shopify's headline number is sales; TrueProfit's net profit subtracts COGS, shipping, ad spend, transaction fees, and other costs to show what you actually keep.
Why is my revenue lower than Shopify's?
The most common cause is expired orders: TrueProfit doesn't count orders with an Expired payment status as revenue, while Shopify may still include them.
Does Returns include chargebacks?
No. Returns includes refunds, returns, cancellations, and order edits (Shopify's sales reversals), but not chargebacks — those are tracked separately.
Why did a past month's profit change?
Usually because of a refund counted on the original order date (the "Calculate Returns on the same day" setting), or a later sync that added cost or refund data for that period.