Metrics Glossary
Explore our metrics and data dictionary
9 articles
Dashboard Metrics GlossaryThis article provides the definitions, formulas, and explanations behind each metric on TrueProfit's Dashboard. Use Ctrl+F to quickly find the term you're looking for.
Product Analytics Metric GlossaryThis article provides the definitions, formulas, and explanations behind each metric on TrueProfit's Product Analytics. Use Ctrl+F to quickly find the term you're looking for.
Order Report Metric GlossaryThis article provides the definitions, formulas, and explanations behind each metric in TrueProfit's Orders Report. Use Ctrl+F to quickly find the term you're looking for.
P&L Report Metric GlossaryThis article provides the definitions, formulas, and explanations behind each metric in TrueProfit's P&L Report. Use Ctrl+F to quickly find the term you're looking for.
Marketing Attribution Metrics GlossaryThis article explains every metric in TrueProfit's Marketing Attribution report — what it means, how it's calculated, and what it tells you about your ad performance. Use Ctrl+F to quickly…
Customer Lifetime Value Metrics GlossaryThis article explains every metric in TrueProfit's Customer Lifetime Value (CLV) report — what it means, how it's calculated, and what it tells you about your customers. Use Ctrl+F to…
Understanding your TrueProfit numbers vs ShopifyWhy your TrueProfit numbers can look different from Shopify: dashboard filters, expired orders, metric definitions (net vs gross), and sync timing, and how to reconcile them.
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How TrueProfit calculates your Net ProfitHow TrueProfit calculates Net Profit: the full formula, what each cost includes, net vs gross profit, the Taxes Collected setting, and why it can differ from Shopify.