1. General
Net Profit
Net Profit is the profit you keep after deducting all costs.
Net Profit = Revenue + Tips + Gift Card Sales − Total Costs (if Taxes Collected is excluded)
Net Profit = Revenue + Tips + Gift Card Sales − Taxes Collected − Total Costs (if Taxes Collected is included)
Whether Taxes Collected is included depends on your Calculation Preferences.
Source from: Calculated from Shopify Orders + all connected cost sources
Helps you:
See if your store is profitable after all costs
Revenue
Revenue is the total amount you earn from orders. It includes taxes and shipping fees that you charge your customers, and excludes discounts and returns.
It is equivalent to Total sales in Shopify.
Revenue = Gross Sales – Discounts – Returns + Taxes Collected + Shipping Charged
Source from: Shopify Orders
Helps you:
See how much customers pay for your products
Track your store's total sales performance
Total Costs
Total Costs are the sum of all expenses
Total Cost = Cost of Goods Sold + Handling Fees + Shipping Costs + Ad Spend + Transaction Fees + Custom Costs (Taxes Paid is included in Custom Costs)
Helps you:
See where your money goes
See which costs impact your profit the most
Orders
Orders are the total number of orders placed
Source from: Shopify Orders
Helps you:
Track your store activity
Use it to calculate metrics like average order value
Units Sold
Units Sold are the total number of product units sold across all orders
Source from: Shopify Orders
Helps you:
Understand product demand
Identify your best-selling items
Net Profit Margin
Net Profit Margin is the percentage of your revenue that remains as profit after all costs.
For example, a 20% margin means you keep $20 profit for every $100 in revenue.
Net Profit Margin = [ Net Profit / Revenue ] * 100
Helps you:
Understand how much money you actually keep after all costs.
Use this to decide if your business model is sustainable.
High: You keep a good amount of profit → Safer to scale your business
Low: Most of your revenue is eaten by costs → Hard to grow profitably
Gross Sales
Gross Sales is the total sales value before subtracting any deductions:
Refunds
Discounts
Returns
Chargebacks
Transaction fees
Taxes (depending on the report or metric)
Source from: Shopify Orders
Helps you:
See your total sales before any deductions
Use it as a baseline to evaluate revenue and profit
Gross Profit
Gross Profit is the profit you make after subtracting product costs and direct order costs from your sales.
Gross Profit = Revenue + Tips + Gift Card Sales - COGS - Shipping Costs - Transaction Fees - Handling Fees
Helps you:
See how much profit you keep from each order after product and order costs
See if your pricing covers your direct costs. If Gross Profit is negative, the order costs more than what you earned
Gross Profit Margin
Gross Profit Margin is the percentage of your revenue that remains after subtracting product costs and direct order costs.
For example, a 50% margin means you keep $50 profit for every $100 in revenue.
Gross Profit Margin = [ Gross Profit / Revenue ] * 100
Helps you:
See how much revenue remains after product and order costs
Check if your pricing covers your costs
High: Good pricing and cost control → more room to grow
Low: Costs too high or pricing too low → review pricing or suppliers
Discounts
Discounts are the total amount reduced from your orders through discount codes or promotions.
Source from: Shopify Orders
Helps you:
See how much revenue is reduced by discounts
See how discounts affect your profit
2. Cost
Cost of Goods Sold (COGS)
Cost of Goods Sold (COGS) is the direct cost to produce or acquire the products you sell. See how to set up COGS in the app
COGS = (Cost per unit × Units sold) − Cost of returned units
Cancelled orders that were never fulfilled are excluded
For bundle products, The bundle cost setup applies
Source from: Manual input, Shopify, or connected integrations
Helps you:
See how much your products cost you
Calculate your gross profit accurately
Understand if your product pricing is profitable
Handling Fees
Handling Fees are the costs to prepare orders for shipping, including boxing and packaging.
Source from: Manually added by you through:
+ Custom cost (variable cost per order)
+ Shipping cost (extra weight per unit)
+ COGS (extra unit price)
Helps you:
See how much you spend on processing and packing orders
Include handling costs in your profit calculations
Know the real cost of each order
Total Ad Spend
Total Ad Spend is the total amount you spent on advertising across all channels.
Source from: Synced from all connected ad platforms
Helps you:
See how much you spend on advertising
Include ad costs in your profit calculations
Understand how ads impact your profit
Shipping Costs
Shipping Costs are the costs you pay to deliver orders to customers. See how to set up shipping costs in the app
Source from: Synced from connected integrations or based on your shipping cost settings
Helps you:
See how much you spend on shipping orders
Include shipping costs in your profit calculations
Understand how shipping affects your profit
Custom Costs
Custom Costs are additional expenses that are not automatically tracked. Examples include software fees, influencer payments, rent, staff salaries, or agency fees. Set up Custom Costs
Source from: Based on your Custom Costs setup
Helps you:
Include all your costs in profit calculations
Track expenses that are not automatically synced
See your true profit
Transaction Fees
Transaction Fees are the fees charged by payment providers (such as PayPal or Stripe) and Shopify fees for third-party payments for each order. Learn more
Transaction Fees = Payment Gateway Fee + Shopify Fee for 3rd-Party Payments
Source from: Shopify Payments, connected integrations, or manual configuration
Helps you:
See how much you pay in transaction fees
Include payment fees in your profit calculations
Understand how payment methods affect your profit
Taxes Paid
Taxes Paid are the taxes your business pays to the government.
Source from: Manually added in Custom Costs (Tax Paid category)
Helps you:
See how much tax you pay
Include taxes in your profit calculations
Understand your profit after tax
3. Order Summary
Average Order Value (AOV)
Average Order Value (AOV) is the average amount customers spend per order.
Average Order Value = Revenue / Total Orders
Helps you:
See how much customers spend per order.
Use this to find ways to increase revenue per order (bundles, upsells).
High: Customers spend more per order → Higher revenue and profit
Low: Customers spend less → Consider pricing, bundles, or upsells
Average Order Cost
Average Order Cost is the average total cost for each order.
Average Order Cost = Total Costs / Total Orders
Helps you:
See how much each order costs you.
Use this to control costs and protect your profit margin.
High: Costs are increasing → Profit is reduced
Low: Costs are well controlled → Better margins
Average Order Profit
Average Order Profit is the average profit you earn from each order.
Average Order Profit = Net Profit / Total Orders
Helps you:
See how much profit you earn per order.
Use this to decide if your orders are profitable and scalable.
High: Strong profit per order → You can scale orders
Low: Weak profit → Review pricing or reduce costs
Ad Spend Per Order
The average amount you spend on ads for each order.
Ad Spend Per Order = Total Ad Spend / Total Orders
Helps you:
See how much you spend on ads to get one order.
Compare this with profit per order to check profitability.
High: You spend too much to acquire an order → Risk of losing profit
Low: Efficient ad spend → Better profitability
Purchase Frequency
Purchase Frequency is the average number of orders each customer makes in a period.
Purchase Frequency = Total Orders / Total Unique Customers
Helps you:
See how often customers buy from you.
Use this to evaluate customer loyalty and retention.
High: Customers buy more often → Strong retention
Low: Customers rarely return → Improve retention strategies
4. Customer Summary
Total Customers
Total Customers is the number of unique customers who placed at least one order, including both new and returning customers.
Total Customers = Total New Customers + Total Returning Customers
Source from: Shopify Customers / Orders
Helps you:
See how many customers you have
Track if your customer base is growing
Understand how your customer base grows over time
New Customers
New Customers are customers who placed their first order with your store
Source from: Shopify Customers
Helps you:
See how many new customers you get
Understand how fast your store is growing
Track how well your marketing attracts new customers
Repurchase Rate
Repurchase Rate is the percentage of customers who have bought from your store before and purchased again.
Repurchase Rate = [Number of Repeat Customers / Total Customers] * 100A repeat customer is someone who has placed 2 or more paid orders.
Source from: Shopify Customers
Helps you:
See how many customers come back to buy again.
Use this to measure customer loyalty and retention.
High: Customers return and buy again → Strong retention, less reliance on paid ads
Low: Customers don't return often → You rely more on new customer acquisition
CAC
Customer Acquisition Cost (CAC) is the average amount you spend on ads to get one new customer.
Customer Acquisition Cost (CAC) = Total Ad Spend / Number of New Customers
Helps you:
See how much it costs to acquire a new customer.
Compare this with customer value (LTV) to evaluate sustainability.
High: Expensive to acquire customers → Hard to stay profitable
Low: Efficient acquisition → Easier to scale
5. Others
Shipping Charged
Shipping Charged is the fee you charge customers for delivery. This is income, not a cost.
Source from: Shopify Analytics
Helps you:
See how much customers pay for shipping
Compare what you charge with your actual shipping costs
Decide if you should adjust your shipping fees or offer free shipping
Taxes Collected
Taxes Collected are the taxes you charge customers at checkout.
Source from: Shopify Analytics
Helps you:
See how much tax you collect from customers
Separate taxes from your actual revenue
Understand how taxes affect your reported revenue
Tips
Tips are optional amounts that customers add to their orders at checkout.
Source from: Shopify Orders
Helps you:
See how much extra income you receive from tips
Understand customer satisfaction and support
Include tips in your total revenue
Gift Card Sales
Gift Card Sales are the total value of gift cards you sell to customers.
Source from: Shopify Orders
Helps you:
See how much revenue comes from gift cards
Understand how gift cards contribute to your cash flow
Track gift card sales separately from product sales
Note: Gift card sales are not product revenue yet. Revenue is recognized when customers use the gift card.
Returns
Returns are the total value of orders or products that customers return and get refunded.
Source from: Shopify Analytics
Shopify Sales finance report
Helps you:
See how much revenue is lost from returns
Understand how returns affect your profit
Identify issues with products or customer expectations
6. Total Ad Spend
Blended ROAS
Blended ROAS is the total amount of revenue you earn for every dollar spent on ads across all channels.
Blended ROAS = Revenue / Total Ad Spend
Helps you:
Check if your total ad spend is driving revenue overall.
- High: Ads are driving strong revenue. You can consider increasing the budget
- Low: Ads are not generating enough revenue. Review targeting, creatives, or reduce spend
Total Ad ROAS
Total Ad ROAS is the overall return on ad spend across all paid channels, based on revenue reported by ad platforms.
Total Ad ROAS = Total Ad Revenue / Total Ad Spend
Helps you:
Evaluate ad performance across all paid channels based on ad platform data.
High: Platforms report strong performance → Campaigns look effective
Low: Platforms report weak performance → Optimize campaigns or shift budget
Total Ad Revenue
The total revenue from purchases driven by your ads across all connected platforms.
Source from: all connected ad platforms (Facebook, Google, TikTok, Pinterest, Snapchat, etc)
Helps you:
See how much revenue your ads generate based on platform tracking.
High: Ads are driving significant conversions (based on platform data)
Low: Ads are not generating enough conversions → Review campaigns
POAS
Profit on Ad Spend (POAS) is the profit you earn for every dollar spent on ads.
Net Profit / Total Ad Spend
Helps you:
Measure whether your ads are actually profitable after all costs.
Use this to decide if you should scale or stop ad campaigns.
POAS > 1 → Profitable. You can scale ads
POAS < 1 → Losing money. Reduce spend or optimize costs
ncROAS
New Customer ROAS is the revenue from new customers for every dollar spent on ads.
Return on Ad Spend from New Customers (ncROAS) = New Customers Revenue / Total Ad Spend
Helps you:
Measure how effectively your ads acquire new customers.
High: Ads are effective at bringing new customers → Good for growth
Low: Ads rely more on returning customers → Weak acquisition
7. Facebook Ads Metrics
Facebook Ad Spend
Facebook Ad Spend is the total amount you spend on Facebook ads
Source from: Facebook Ads
Helps you:
Track how much you spend on Facebook ads.
Use this to control your budget and compare it with other channels.
Facebook Ad Revenue
Facebook Ad Revenue is the revenue Facebook reports from purchases after users interact with your ads.
Source from: Facebook Ads
Helps you:
See how much revenue Facebook attributes to your ads.
Use this to check if your campaigns are driving results.
Facebook ROAS
Facebook ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Facebook ads.
Facebook ROAS = Facebook Ad Revenue / Facebook Ad Spend
Source from: Facebook Ads
Helps you:
Understand if your Facebook ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget.
Facebook Clicks
Facebook Clicks is the total number of times people click your Facebook ads.
Source from: Facebook Ads
Helps you:
See how many people click your ads.
Use this to check if your ads attract attention before focusing on conversions.
Facebook Impressions
Facebook Impressions is the total number of times your Facebook ads are shown to users.
Source from: Facebook Ads
Helps you:
See how often your ads are shown.
Use this to understand if your campaigns are reaching enough people.
8. Google Ads Metrics
Google Ad Spend
Google Ad Spend is the total amount you spend on Google ads
Source from: Google Ads
Helps you:
Track how much you spend on Google ads.
Use this to control your budget and compare it with other channels.
Google Ad Revenue
Google Ad Revenue is the revenue Google reports from purchases after users interact with your ads.
Source from: Google Ads
Helps you:
See how much revenue Google attributes to your ads.
Use this to check if your campaigns are driving results.
Google ROAS
Google ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Google ads.
Google ROAS = Google Ad Revenue / Google Ad Spend
Source from: Calculated
Helps you:
Understand if your Google ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget across campaigns
Google Clicks
Google Clicks is the total number of times people click your Google ads.
Source from: Google Ads
Helps you:
See how many people click your ads.
Use this to check if your ads attract attention before focusing on conversions.
Google Impressions
Google Impressions is the total number of times your Google ads are shown to users.
Source from: Google Ads
Helps you:
See how often your ads are shown.
Use this to understand if your campaigns are reaching enough people.
Google Conversions
Google Conversions is the number of conversions reported by Google Ads.
Source from: Google Ads
Helps you:
See how many results (such as purchases) Google attributes to your ads.
Use this to check if your traffic is converting into outcomes.
9. Pinterest Ads Metrics
Pinterest Ad Spend
Pinterest Ad Spend is the total amount you spend on Pinterest ads
Source from: Pinterest Ads
Helps you:
Track how much you spend on Pinterest ads.
Use this to control your budget and compare it with other channels.
Pinterest Ad Revenue
Pinterest Ad Revenue is the revenue Pinterest reports from purchases after users interact with your ads.
Source from: Pinterest Ads
Helps you:
See how much revenue Pinterest attributes to your ads.
Use this to check if your campaigns are driving results.
Pinterest ROAS
Pinterest ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Pinterest ads.
Pinterest ROAS = Pinterest Ad Revenue / Pinterest Ad Spend
Source from: Calculated
Helps you:
Understand if your Pinterest ads are worth the money you spend.
Use this to decide whether to increase or reduce your budget.
10. Microsoft Ads Metrics
Microsoft Ad Spend
Microsoft Ad Spend is the total amount you spend on Microsoft (Bing) ads
Source from: Microsoft Ads
Helps you:
Track how much you spend on Microsoft ads.
Use this to control your budget and compare it with other channels.
Microsoft Ad Revenue
Microsoft Ad Revenue is the revenue Microsoft reports from purchases after users interact with your ads.
Source from: Microsoft Ads
Helps you:
See how much revenue Microsoft attributes to your ads.
Use this to check if your campaigns are driving results.
Microsoft ROAS
Microsoft ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Microsoft ads.
Microsoft ROAS = Microsoft Ad Revenue / Microsoft Ad Spend
Source from: Calculated
Helps you:
Understand if your Microsoft ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget.
Microsoft Clicks
Microsoft Clicks is the total number of times people click your Microsoft ads.
Source from: Microsoft Ads
Helps you:
See how many people click your ads.
Use this to check if your ads attract attention before focusing on conversions.
Microsoft Impressions
Microsoft Impressions is the total number of times your Microsoft ads are shown to users.
Source from: Microsoft Ads
Helps you:
See how often your ads are shown.
Use this to understand if your campaigns are reaching enough people.
11. Snapchat Ads Metrics
Snapchat Ad Spend
Snapchat Ad Spend is the total amount you spend on Snapchat ads
Source from: Snapchat Ads
Helps you:
Track how much you spend on Snapchat ads.
Use this to control your budget and compare it with other channels.
Snapchat Ad Revenue
Snapchat Ad Revenue is the revenue Snapchat reports from purchases after users interact with your ads.
Source from: Snapchat Ads
Helps you:
See how much revenue Snapchat attributes to your ads.
Use this to check if your campaigns are driving results.
Snapchat ROAS
Snapchat ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Snapchat ads.
Snapchat ROAS = Snapchat Ad Revenue / Snapchat Ad Spend
Source from: Calculated
Helps you:
Understand if your Snapchat ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget.
Snapchat Swipes
Snapchat Swipes are the total number of swipe-ups on your Snapchat ads.
Source from: Snapchat Ads
Helps you:
See how many people interact with your ads by swiping up.
Use this to check if your ads attract attention before focusing on conversions.
Snapchat Impressions
Snapchat Impressions is the total number of times your Snapchat ads are shown to users.
Source from: Snapchat Ads
Helps you:
See how often your ads are shown.
Use this to understand if your campaigns are reaching enough people.
12. TikTok Ads Metrics
TikTok Ad Spend
TikTok Ad Spend is the total amount you spend on TikTok ads
Source from: TikTok Ads
Helps you:
Track how much you spend on TikTok ads.
Use this to control your budget and compare it with other channels.
TikTok Ad Revenue
TikTok Ad Revenue is the revenue TikTok reports from purchases after users interact with your ads.
Source from: TikTok Ads
Helps you:
See how much revenue TikTok attributes to your ads.
Use this to check if your campaigns are driving results.
TikTok ROAS
TikTok ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on TikTok ads.
TikTok ROAS = TikTok Ad Revenue / TikTok Ad Spend
Source from: Calculated
Helps you:
Understand if your TikTok ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget.
Especially useful if you run TikTok Shop or performance
TikTok Clicks
TikTok Clicks is the total number of times people click your TikTok ads.
Source from: TikTok Ads
Helps you:
See how many people click your ads.
Use this to check if your creatives and targeting drive traffic to your store.
TikTok Impressions
TikTok Impressions is the total number of times your TikTok ads are shown to users.
Source from: TikTok Ads
Helps you:
See how often your ads are shown.
Use this to understand if your content is reaching enough people.
13. Taboola Ads Metrics
Taboola Ad Spend
Taboola Ad Spend is the total amount you spend on Taboola ads
Source from: Taboola Ads
Helps you:
Track how much you spend on Taboola ads.
Use this to control your budget and compare it with other channels.
Taboola Ad Revenue
Taboola Ad Revenue is the revenue Taboola reports from purchases after users interact with your ads.
Source from: Taboola Ads
Helps you:
See how much revenue Taboola attributes to your ads.
Use this to check if your campaigns are driving results.
Taboola ROAS
Taboola ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Taboola ads.
Taboola ROAS = Taboola Ad Revenue / Taboola Ad Spend
Source from: Calculated
Helps you:
Understand if your Taboola ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget.
Useful for evaluating native content campaigns compared to other channels.
Taboola Clicks
Taboola Clicks is the total number of times people click your Taboola ads.
Source from: Taboola Ads
Helps you:
See how many people click your ads.
Use this to check if your headlines and creatives attract attention.
Taboola Impressions
Taboola Impressions is the total number of times your Taboola ads are shown to users.
Source from: Taboola Ads
Helps you:
See how often your ads are shown.
Use this to understand if your content is reaching enough people.
Taboola Conversions
Taboola Conversions is the number of conversions reported by Taboola Ads.
Source from: Taboola Ads
Helps you:
See how many results Taboola attributes to your ads.
Use this to check if your traffic is converting into outcomes.
14. X Ads Metrics
X Ad Spend
X Ad Spend is the total amount you spend on X (formerly Twitter) ads
Source from: X Ads
Helps you:
Track how much you spend on X ads.
Use this to control your budget and compare it with other channels.
X Ad Revenue
X Ad Revenue is the revenue X reports from purchases after users interact with your ads.
Source from: X Ads
Helps you:
See how much revenue X attributes to your ads.
Use this to check if your campaigns are driving results.
X ROAS
X ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on X ads.
X ROAS = X Ad Revenue / X Ad Spend
Source from: Calculated
Helps you:
Understand if your X ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget.
Useful for evaluating performance compared to other channels.
X Clicks
X Clicks is the total number of times people click your X ads.
Source from: X Ads
Helps you:
See how many people click your ads.
Use this to check if your content and messaging attract attention.
X Impressions
X Impressions is the total number of times your X ads are shown to users.
Source from: X Ads
Helps you:
See how often your ads are shown.
Use this to understand if your campaigns are reaching enough people.
X Conversions
X Conversions is the number of conversions reported by X Ads.
Source from: X Ads
Helps you:
See how many results X attributes to your ads.
Use this to check if your traffic is converting into outcomes.
15. Amazon Ads Metrics
Amazon Ad Spend
Amazon Ad Spend is the total amount you spend on Amazon ads
Source from: Amazon Ads
Helps you:
Track how much you spend on Amazon ads.
Use this to control your budget and compare it with other channels.
Amazon Ad Revenue
Amazon Ad Revenue is the revenue Amazon reports from purchases after users interact with your ads.
Source from: Amazon Ads
Helps you:
See how much revenue Amazon attributes to your ads.
Use this to check if your campaigns are driving sales on Amazon.
Amazon ROAS
Amazon ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Amazon ads.
Amazon ROAS = Amazon Ad Revenue / Amazon Ad Spend
Source from: Calculated
Helps you:
Understand if your Amazon ads are worth the money you spend.
Use this to decide whether to increase, reduce, or shift your budget.
Especially useful if you sell on Amazon and want to compare performance with other channels.
16. AppLovin Ads Metrics
AppLovin Ad Spend
AppLovin Ad Spend is the total amount you spend on AppLovin ads
Source from: AppLovin Ads
Helps you:
Track how much you spend on AppLovin ads.
Use this to control your budget and compare it with other channels.
AppLovin Clicks
AppLovin Clicks is the total number of times people click your AppLovin ads.
Source from: AppLovin Ads
Helps you:
See how many people click your ads.
Use this to check if your ads drive traffic from mobile apps.
AppLovin Impressions
AppLovin Impressions is the total number of times your AppLovin ads are shown to users.
Source from: AppLovin Ads
Helps you:
See how often your ads are shown.
Use this to understand if your campaigns are reaching enough users across apps.
17. AdRoll Ads Metrics
AdRoll Ad Spend
AdRoll Ad Spend is the total amount you spend on AdRoll ads
Source from: AdRoll Ads
Helps you:
Track how much you spend on AdRoll ads.
Use this to control your budget and compare it with other channels.
AdRoll Clicks
AdRoll Clicks is the total number of times people click your AdRoll ads.
Source from: AdRoll Ads
Helps you:
See how many people click your ads.
Use this to check if your retargeting ads bring users back to your store.
AdRoll Impressions
AdRoll Impressions is the total number of times your AdRoll ads are shown to users.
Source from: AdRoll Ads
Helps you:
See how often your ads are shown.
Use this to understand how frequently you reach your retargeting audience.
18. Yotpo Ads Metrics
Yotpo Ad Spend
Yotpo Ad Spend is the total amount you spend on Yotpo ads
Source from: Yotpo Analytics
Helps you:
Track how much you spend on Yotpo campaigns.
Use this to understand your total marketing cost across paid and retention channels.
Yotpo Ad Revenue
Yotpo Ad Revenue is the revenue Yotpo reports from purchases after users interact with your ads.
Source from: Yotpo Analytics
Helps you:
See how much revenue Yotpo generates from SMS and email campaigns.
Use this to check how your retention efforts drive repeat purchases.
Yotpo ROAS
Yotpo ROAS (Return on Ad Spend) is the revenue you get for every dollar spent on Yotpo ads.
Yotpo ROAS = Yotpo Ad Revenue / Yotpo Ad Spend
Source from: Calculated
Helps you:
Understand if your SMS and email campaigns are worth the money you spend.
Use this to decide how much to invest in retention marketing.
Yotpo Clicks
Yotpo Clicks is the total number of times people click your Yotpo ads.
Source from: Yotpo Analytics
Helps you:
See how many people click your messages.
Use this to check if your SMS and email content engages customers.
Yotpo Impressions
Yotpo Impressions is the total number of times your Yotpo ads are shown to users.
Source from: Yotpo Analytics
Helps you:
See how many messages are delivered to customers.
Use this to understand how many people your campaigns reach.
Yotpo Conversions
Yotpo Conversions is the number of conversions reported by Yotpo Ads.
Source from: Yotpo Analytics
Helps you:
See how many purchases come from your SMS and email campaigns.
Use this to check if your retention efforts drive results.